At the RNLI we are committed to treating everybody’s personal information responsibly, and being open and transparent about how we do that. On 25 May 2018, the General Data Protection Regulation (GDPR) came into force, which required us to review and update our existing privacy policy. Our updated policy reflects your new rights. It explains in detail how we use the information you share with us, and what measures we take to protect it.

Who are ‘we’?

In this policy, whenever you see the words ‘We’, ‘Us’ or ‘Our’, it refers to the RNLI, RNLI Shop and RNLI College. RNLI Shop and RNLI College are separate companies, each registered as a data controller in their own right.

RNLI Shop sells a range of goods and enters into corporate partnership arrangements; all of its profits are passed to the RNLI. RNLI College owns and operates Our crew and lifeguard training centre in Poole. Its facilities (including bedrooms, conference rooms, restaurant and bar) are used by Our people who come from all over the UK and Republic of Ireland for training. It markets any spare capacity of these assets to the public and to corporate clients, and passes all its profits to the RNLI. 

RNLI Shop and RNLI College are wholly owned and controlled by the RNLI. Many of their staff – including the majority of company directors – are RNLI employees or volunteers and the companies share many of the RNLI’s head office functions such as marketing, legal, finance and HR.

The full legal information for each entity is:

RNLIis the Royal National Lifeboat Institution, a charity registered in England and Wales (209603), and Scotland (SC037736). Registered Charity number 20003326 in the Republic of Ireland.

RNLI Shopis a trading name of RNLI (Sales) Limited, a company registered in England and Wales at West Quay Road, Poole, Dorset, BH15 1HZ; Reg. Co. number 2202240.

RNLI CollegeLimited is a company registered in England and Wales at West Quay Road, Poole, Dorset, BH15 1HZ; Reg. Co. number 7705470.

Your acceptance of this policy, and Our right to change it

By using Our websites, social media pages, entering a competition or providing your information you consent to Our collection and use of the information you provide in the way(s) set out in this policy. If you do not agree to this policy please do not use Our websites, social media pages or services.

We review our policy regularly and we may make changes to it from time to time. Any changes we make to the policy will appear on this web page and will come into effect straight away. This policy was last updated on 25 May 2018.

What is personal data?

Personal data is information that can be used to help identify an individual, such as name, address, phone number, email address and online identifiers such as IP addresses.

The policy in brief

It’s important that you read the full policy to understand what information We hold, how We may use it, and what your rights are – but if you don’t have time to read it all now, here’s a quick summary:

  • We collect information that is either personal data (as outlined above) or non-personal data (such as web pages accessed etc).
  • We may also collect special category personal data. For example, We record medical data, where appropriate, of those We assist.
  • We collect information about the people We assist or rescue, members, supporters, website visitors, survey respondents, volunteers and employees.
  • We collect information to provide services or goods, to provide information, to fundraise for Our lifesaving work, for administration, research, analysis and for the prevention/detection of crime.
  • We only collect the information that We need in Our quest to provide the best possible service.
  • We do Our very best to keep personal information secure. For example, We use a secure internet connection whenever We collect personal data online.
  • We never sell your data and We will never share it with another company or charity for their own marketing purposes.
  • We only share data where We are required by law or with carefully selected partners who do work for us. All Our partners are required by their contract or terms of service to treat your data as carefully as We would, to only use it as instructed, and to allow Us to check that they do this.
  • Our websites use cookies – for more information check our cookie policy

They are the basics, but don’t forget to read the full policy, so you’ve got all the details you need.